At Qubit, we stay at the forefront of digital marketing trends, and one strategy that’s gaining undeniable momentum is the rise of micro-influencers. Forget the days of mega-celebrities endorsing everything under the sun. Today’s savvy audiences crave authenticity and connection, and that’s where micro-influencers shine. Who are Micro-Influencers? Micro-influencers typically boast followings ranging from 10,000 to 100,000 on social media platforms. While their reach…

The digital marketing landscape is constantly evolving. Here are some frequent mistakes marketers make in 2024, along with solutions to keep your campaigns thriving: Mistake: Creating generic content without understanding your ideal customer’s needs, interests, and online behavior.Solution: Conduct thorough audience research, utilize buyer personas, and tailor your content and messaging accordingly. Mistake: Jumping on every new marketing trend without a clear strategy or…