The world of online marketing keeps changing, but some things stay the same: you need to reach people where they are and grab their attention. This blog post gives you a quick rundown of what’s working in digital marketing right now, all in plain English.

Everyone’s on their phones!

• Most people use smartphones: Nearly 8 out of 10 devices people use to access the internet are smartphones. This means your website and ads need to look good and work well on smaller screens.
• Mobile ads are growing: Half of all the money spent on advertising goes towards mobile ads. This means it’s more important than ever to reach people on their phones with catchy messages.

Content is still king!

• Not everyone creates great content: Over a third of businesses don’t have a team dedicated to making interesting and informative content. This means there’s a chance for you to stand out if you create high-quality content that people actually want to read or watch.
• Focus on quality, not quantity: Marketers are putting more effort into making a few really good pieces of content instead of just throwing a lot of stuff out there. This means your content should be helpful, informative, and engaging for your target audience.

Social media is all about connecting!

• Most social media is on mobile: More than half of the people who use social media platforms do so on their phones. This means your social media posts need to be easy to read and understand on a small screen.
• Live video is hot: Many marketers are using live video to connect with their audience in real-time. This can be a great way to answer questions, show off new products, or just have a chat with your followers.

Videos are everywhere!

• Most marketers use video: Almost 7 out of 10 marketers are using video content in their marketing plans. This means you need to think about how you can use video to reach your target audience.
• Visuals matter: Nearly 10% of marketers say that using pictures and videos is the most important part of their marketing strategy. This means using high-quality visuals can make a big difference in how people respond to your marketing messages.

Use data to make smart choices!

• Data helps sales grow: Many marketers say that using data and technology helps them sell more products and services. This means tracking how people interact with your marketing materials can help you improve your campaigns over time.
• Planning is key: Only a small percentage of businesses have a clear plan for their online marketing. This means taking the time to figure out what you want to achieve with your marketing and how you’re going to get there can give you a big advantage.

By keeping these simple tips in mind, you can stay ahead of the curve and make your digital marketing efforts more successful. Remember, the key is to focus on reaching people where they are, with high-quality content and visuals, and using data to make smart decisions.

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